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A comparative analysis of place branding in Michigan and Ontario


Place branding has increasingly been adopted as a municipal initiative to change the trajectory of local economic development. Specifically, local municipalities and communities have used place branding not only as a response to the influence of globalization and neo-liberalism, but also economic ch......

【作者名称】: Richard Sadler, Evan Cleave, Godwin Arku, Jason Gilliland
【作者单位】: Department of Geography, The University of Western Ontario, London, Ontario N6A 5C2, Canada, Department of Geography, The University of Western Ontario, London, Ontario N6A 5C2, Canada, Department of Geography, The University of Western Ontario, London, Ontario N6A 5C2, Canada, Department of Geography, The University of Western Ontario, London, Ontario N6A 5C2, Canada
【关 键 词】: place branding, economic development, municipalities, Michigan, Ontario
【期刊名称】: Urban research & practice
【期刊论文数据库】: [DBS_Articles_05]
【期刊论文编号】: 173,366,819
【摘要长度】: 1,299
【上篇论文】: 中文期刊 - 蓝湾大师赛配对赛明星与明星相遇王志文与莫佐享受高尔夫
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