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The use of Social Media in Marketing Management: : -A Multiple Case Study of B2B Companies


Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth whic......

【作者名称】: Qin, Liao, Shengyi, Zong, XiYuan, Ran
【关 键 词】: The use of Social Media in Marketing Management: : -A Multiple Case Study of B2B Companies
【网站名称】: 在线学术档案数据库
【栏目名称】: 所有文件