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An Assessment of the Locational Choice of the Trader Joe's Amherst, NY Store.


This research examines the target customer and locational strategies of specialty grocer Trader Joe's. Suggesting that the franchise's rapid growth may have led to errors in their site location decisions, this paper statistically tests the locational viability of the Trader Joe's store in Amherst, ......

【作者名称】: Callahan, Patrick James.
【作者单位】: State University of New York at Binghamton.
【关 键 词】: An Assessment of the Locational Choice of the Trader Joe's Amherst, NY Store.
【授予学位单位】: State University of New York at Binghamton.
【学科】: Geography.;Business Administration, Management.
【学位】: M.A.